Isn’t it so interesting how our human brains work? 🧠
Posted on June 19, 2022

We’ll spend 💰💰 a month to rebrand our business or hire a marketing company or pay for advertising.

Our brains tell us that we’re making a smart choice by going for the revenue and more customers/clients.

But – if we don’t know our numbers…we may increase revenue without actually taking home more. If your costs are out of control OR you don’t really know what they are, you can increase revenue but not your bottom line.

You may have more customers and more team, but you don’t actually pay yourself more. You’ve got to know the missing piece! 🧩

But if we were super clear on:
1️⃣ What we want our business to look like.
2️⃣ How to organize it effectively and efficiently to get there.
3️⃣ Implement the process and stick with it.

We probably wouldn’t have to spend as much on all the other things!

Basically, if we do it right and build a solid foundation, we’ll save ourselves a lot of time and trouble later on.

If you’re spending money on all the other things- that’s fine- just make sure it’s getting you the exact result you want.

The main objection I hear from business owners is “I can’t afford it”.

Yet they spend lots of money on all the other things that don’t actually deliver the results they want.

This is when working 1:1 can help you so much. You may not end up needing all the other *stuff* because you know where you’re going and how to get there.

Later on, we may stack some things, but it’s from a place of intentional and sustainable growth. Not throwing some money at the next tactic.

Do you 👀 the difference?

If you need some help- book a free call so we can clear the overwhelm! 🔗 in my bio for a Honesty Call where we’ll spend 30 minutes focused on creating more of what you love in your business!

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