Episode 2 I Added $98K Last Year… It Was From 2 Things I DIDN’T Do
Posted on May 11, 2026

Episode 2 I Added $98K Last Year… It Was From 2 Things I DIDN’T Do by Jordan Ilderton

A CEO Mom Truth I Need To Share!

Read on Substack

If you’ve been feeling like you’re doing everything to grow your business, and it’s still not clicking, this episode is going to challenge that in a big way.

Because the moves that led to an extra $98K in cash last year? Most people would’ve told me to do the exact opposite.

And once you hear what I didn’t do, you’ll start to see why your next level might not be where you’ve been looking.

In Episode 2, you’ll hear how to:

  • Break the cycle of constantly “starting over” so your efforts finally build momentum instead of canceling each other out.
  • Make cleaner, more confident CEO decisions without getting pulled into every new trend or expert opinion online.
  • Recognize when you’re investing or pivoting from pressure, not strategy (and what to do instead).
  • Stabilize your revenue even when months fluctuate, so your business stops feeling so fragile.
  • Build a business that actually fits your life as a mom, instead of forcing yourself into models that were never designed for you.

The $98.9k in NEW cash didn’t come from doing more. It came from what I intentionally refused to do, even when it felt uncomfortable.

Once you see it, you won’t be able to unsee how often you’ve been pulled away from the very things that would’ve made you more money.

Episode Links:

Book a FREE coaching consultation HERE

Jordan’s website

Connect with Jordan on IG at Ilderton_Bookkeeping_Coaching